Dun & Bradstreet Hoovers pricing, decoded
Dun & Bradstreet Hoovers's cheapest decoded price is $0.33 per contact, 373% above the index median.
How Dun & Bradstreet Hoovers prices
- Pricing model
- Credit-based (separate Company + Contact credits)
- Billing
- Monthly or annual
- Credit model
- The Essentials product grants separate company-credit and contact-credit buckets; one credit unlocks one record.
- Per-action cost
- 1 company credit per company record, 1 contact credit per contact
- In the index
- Yes, priced per record
| Plan | Price | Allowance |
|---|---|---|
| Monthly | $49/mo | 150 company + 150 contact credits |
| Annual | $529/yr | 1,800 company + 1,800 contact credits |
Dun & Bradstreet's SMB product, D&B Hoovers Essentials, has public self-serve pricing built on two credit types. On the month-to-month plan ($49 for 150 company and 150 contact credits) both a company record and a contact work out to about $0.33. The annual plan is a little cheaper per credit. A contact credit returns a bundled record rather than a separately priced email or phone, so those cells stay empty.
From Dun & Bradstreet Hoovers’s pricing page, read 2026-07-04.
$0.33 per contact
That is 373% above the index median for a contact.
D&B Hoovers Essentials monthly plan $49/mo, 150 Contact Credits/mo; 1 credit = 1 contact. 49/150 = $0.3267.
$0.33 per company record
That is 114% above the index median for a company record.
D&B Hoovers Essentials monthly plan $49/mo, 150 Company Credits/mo; 1 credit = 1 company record. 49/150 = $0.3267.