Apollo pricing, decoded
Apollo's cheapest decoded price is $0.024 per verified email, 53% below the index median.
How Apollo prices
- Pricing model
- Credit-based, per seat
- Billing
- Monthly or annual (annual saves 20%)
- Credit model
- Each seat gets a monthly credit pool. Credits buy data on demand.
- Per-action cost
- Contact/email reveal 1 credit, phone number 8 credits, organization enrichment 1-8 credits
- In the index
- Yes, priced per record
| Plan | Price | Allowance |
|---|---|---|
| Free | $0 | 100 credits/mo |
| Basic | $59/mo | 2,500 credits/mo |
| Professional | $99/mo | 4,000 credits/mo |
| Organization | $149/mo (min 3 seats) | 6,000 credits/mo |
Apollo sells seats with a monthly credit pool and publishes per-action costs, so we can decode it. Finding people via search is free; you spend credits to reveal data. On the true month-to-month Basic plan ($59 for 2,500 credits), revealing a contact means unlocking its verified email for 1 credit (~$0.024), which is why the contact and email costs are the same number. A phone number is a separate 8-credit add-on (~$0.19). Company records use organization enrichment (a 1-8 credit range); we price the base 1-credit rate.
From Apollo’s pricing page, read 2026-07-04.
$0.024 per verified email
That is 53% below the index median for a verified email.
Basic plan, $59/seat/mo billed monthly, 2,500 credits/seat/mo granted upfront; email = 1 credit. 59 / 2500 = $0.0236.
Community receipt (invoice on file): Professional plan, $99/mo billed monthly, 4,000 export credits/mo, 1 seat; email = 1 export credit. 99 / 4000 = $0.0248.
$0.19 per mobile number
That is 52% below the index median for a mobile number.
Basic plan, $59/seat/mo billed monthly, 2,500 credits/seat/mo; phone number = 8 credits. 59 / (2500/8) = $0.1888.
$0.024 per contact
That is 66% below the index median for a contact.
Basic plan $59/seat/mo billed monthly, 2,500 credits/mo. Finding people is free via search; a contact reveal unlocks the verified email for 1 credit (same billable event as an email). 59 / 2500 = $0.0236.
$0.024 per company record
That is 85% below the index median for a company record.
Basic plan $59/seat/mo billed monthly, 2,500 credits/mo. Organization Enrichment is charged per matched record; documented enrichment range is 1-8 credits, so the base (1 credit) firmographic enrichment is the cheapest way to obtain a company record. 59 / 2500 = $0.0236.