Instantly Pricing
Source: https://instantly.ai/pricing Instantly is an outreach, lead generation, and CRM platform with AI sales agents, unlimited email accounts and warmup, a B2B lead database, and deliverability infrastructure.
How Pricing Works
- Pricing is offered as Bundles that combine outreach and Instantly credits, or you can buy Outreach and Instantly Credits as separate subscriptions. VIP is a done-for-you managed service.
- Billing is monthly or annual (yearly). Annual bundles save 10%.
- Instantly credits are spent on the B2B lead database, enrichment (waterfall work email, full profile, job postings, news, technology and funding), and AI features such as the Web Researcher Agent and AI Email Writer Agent.
- Outreach plans include unlimited email accounts and unlimited email warmup.
- No credit card is required to get started.
Bundles
Annual billing saves 10%. Both the monthly rate and the annual monthly-equivalent rate are stated per plan.
Starter: $94/month (monthly) or $85/month (annual)
- 5000 emails monthly, 1000 uploaded contacts
- 1500 Instantly credits monthly
- Database of 450M+ B2B Leads
- AI Sales Agent
Built for small teams just getting off the ground.
Scale: $194/month (monthly) or $175/month (annual), most popular
Everything in Starter, plus:
- 100,000 emails monthly, 25,000 uploaded contacts
- 5000 Instantly credits monthly
- AI Reply Agent, Unibox replies & advanced deliverability features
- Premium Live Support
The full outreach stack. All AI agents, advanced automation, and nothing left out.
Agency: $555/month (monthly) or $500/month (annual)
Everything in Scale, plus:
- 500,000 emails monthly, 100,000 uploaded contacts
- 10,000 Instantly credits monthly
- SISR System
More volume, private infrastructure, and the usage limits to back it up.
Outreach
Annual billing lowers the monthly rate. Both rates are stated per plan.
Growth: $47/month (monthly) or $37.60/month (annual)
- Unlimited Email Accounts
- Unlimited Email Warmup
- 1000 Uploaded Contacts
- 5000 Emails Monthly
- Chat Support
Hypergrowth: $97/month (monthly) or $77.60/month (annual)
- Unlimited Email Accounts
- Unlimited Email Warmup
- 25,000 Uploaded Contacts
- 100,000 Emails Monthly
- Premium Live Support
Light Speed: $358/month (monthly) or $286.30/month (annual)
Everything in Hypergrowth, plus:
- 500,000 Emails Monthly
- 100,000 Uploaded Contacts
- SISR System: The SISR (Server & IP Sharding and Rotation) system automatically assigns dedicated/private server and IP blocks to protect and maintain deliverability. You do not need to purchase private servers or proxies, dedicated IP pools reduce the risk of reputation issues impacting other campaigns, and flagged IPs are swapped out immediately to maintain high deliverability rates.
Enterprise: Custom
Everything in Light Speed, plus:
- 500,000+ Emails Monthly
- 100,000+ Uploaded Contacts
- Private Deliverability Network
- Dedicated Account Manager (annual)
- Shared Slack Channel (annual)
Instantly Credits
Annual billing lowers the monthly rate. Both rates are stated per plan.
Growth: $47/month (monthly) or $37.60/month (annual)
- 1500-2000 Instantly Credits Monthly
- Database of 450M+ B2B Leads
- 13 Filters including keywords and lookalikes
- Waterfall Work Email Enrichment with 5+ providers
- Instantly Web Researcher Agent
- Access to 5 Major LLMs (OpenAI, Anthropic & more)
- Access to AI Email Writer Agent
- Use your own LLM API key
- 100+ Community AI Templates
- Full profile enrichment (Company description, headcount & more)
- Job posting, News, Technology & Funding enrichment
- Export to major CRMs & Outreach providers
Supersonic: $97/month (monthly) or $87.30/month (annual)
Everything in Growth, plus:
- 5000-7500 Instantly Credits Monthly
Hyper Credits: from $197/month (monthly) or from $177.30/month (annual)
Everything in Growth, plus:
- 10K-200K Instantly Credits Monthly
Enterprise: Custom
- 200,000+ Instantly Credits Monthly
- Everything in Growth
- Dedicated Account Manager and Slack Channel (annual)
VIP
VIP: Custom
- AI Sales Agent Setup
- AI Inbox Manager Setup
- Domains & Account Setup
- Campaigns Setup & Launch
- Ongoing Support & Scaling
- Dedicated Account Manager
- Shared Slack Channel
- Dedicated GTM Engineer
VIP client tiers
| Tier | Price |
|---|---|
| VIP Essential | $2K/mo |
| VIP Platinum | $4K/mo |
| VIP Diamond | $10K/mo |
Outreach Plan Comparison
| Feature | Growth | Hypergrowth |
|---|---|---|
| Unlimited email accounts | Yes | Yes |
| Unlimited email warmup | Yes | Yes |
| Uploaded contacts | 1,000 | 25,000 |
| Emails per month | 5,000 | 100,000 |
FAQs
Can I really connect and warm up unlimited accounts with one subscription?
Yes! You can connect and warm as many accounts as you need from any provider.
I've never done email outreach before, will this work for me?
Absolutely, we've even prepared a full step-by-step tutorial on how we launch our campaigns.
What if I need to have more than 25,000 leads or send more than 100,000 emails?
You can upgrade your account to send as many emails as you need.
Do you also provide leads I can send emails to?
Yes we do! You can use Instantly Lead Finder to find your ideal prospects.
Is Instantly completely automated?
After you've set up your campaigns it runs completely on autopilot. All you need to do is make sure there's enough leads in your campaigns and that's it.
What does my client pay?
VIP Essential is $2K/mo, VIP Platinum is $4K/mo, and VIP Diamond is $10K/mo.
How is revenue split?
It's a straight 50/50 split. Example: client pays $4K, you keep $2K.
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