Clay Pricing
Source: https://www.clay.com/pricing Clay is a go-to-market platform that finds and enriches company and people data from 150+ providers, runs AI research with Claygent, tracks signals, and automates outbound and CRM workflows.
How Pricing Works
- Clay usage is metered with two separate units: Actions and Data Credits.
- Data Credits are used when you purchase data from Clay's marketplace, such as finding emails, phone numbers, or company data across Clay's 150+ data partners. Data Credits start at $0.05 each and become more cost-effective as you grow.
- Actions measure the orchestration you do on Clay, such as enriching data, running a table, calling an AI model, sending data to a third-party system, or exporting data out of Clay. Actions start at less than $0.01 each and get cheaper with scale within each plan.
- If an enrichment returns no result, you are not charged Data Credits or Actions.
- If you bring your own API key for a data provider or AI model, you skip Data Credit costs entirely and only use Actions for the platform work Clay handles behind the scenes.
- Fixed-price AI models (about 80% of models in Clay, including all native models) cost a flat number of Data Credits per task. Token-intensive models (e.g. GPT-5.1 and Claude 4.6 Sonnet) use variable pricing based on actual token consumption, charged at cost with no markup.
- Billing is monthly or annual. Annual billing saves 10%.
- Actions reset each billing cycle and do not roll over. Data Credits roll over: on Launch and Growth plans, unused credits can accumulate up to 2x your monthly credit amount; Enterprise customers can roll over up to 15% of their prior year's purchased credits, provided they renew at an equal or higher commitment.
- You can top up Data Credits or move to a higher Action tier at any time without changing plan tier.
- All plans can start with a 14-day trial.
Plans
Free: $0/month
Start building in Clay for free. No strings attached. Includes 500 Actions/mo (6,000 Actions/year) and 100 Data Credits/mo (1,200 Data Credits/year).
- Unlimited seats and tables
- Run multi-provider waterfalls
- Run up to 200 rows per table
- Enrich with Claygent: Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
- Bring your own API key
- Send emails with Clay sequencer
Launch: from $167/month (billed annually), from $185/month (billed monthly)
For small teams building and automating prospecting workflows. Starts at 15,000 Actions/mo (180,000 Actions/year) and 2,500 Data Credits/mo (30,000 Data Credits/year), and can be expanded to higher tiers at any time.
Everything in Free, plus:
- Enrich phone numbers
- Run unlimited search with Audiences
- Track job changes and other signals: Get signals on job change, promotions, new hires, company news, and social.
- Run up to 50,000 rows per table
- Launch email campaigns via integrations: Launch email campaigns natively in Clay or via integrations with email campaign providers.
- Reuse functions across workflows
Launch: Action Volume Pricing
Billed annually (price per month):
| Actions per year | Price per month |
|---|---|
| 180K | $54 |
| 480K | $135 |
| 720K | $180 |
| 1.2M | $261 |
| 2.4M | $486 |
Billed monthly:
| Actions per month | Price per month |
|---|---|
| 15K | $60 |
| 40K | $150 |
| 60K | $200 |
| 100K | $290 |
| 200K | $540 |
Launch: Data Credit Volume Pricing
Billed annually (price per month):
| Data Credits per year | Price per month |
|---|---|
| 30K | $113 |
| 72K | $261 |
| 120K | $414 |
| 240K | $792 |
| 600K | $1,913 |
Billed monthly:
| Data Credits per month | Price per month |
|---|---|
| 2.5K | $125 |
| 6K | $290 |
| 10K | $460 |
| 20K | $880 |
| 50K | $2,125 |
Growth: from $446/month (billed annually), from $495/month (billed monthly) (Recommended)
For teams with CRM-based workflows and growth campaigns. Starts at 40,000 Actions/mo (480,000 Actions/year) and 6,000 Data Credits/mo (72,000 Data Credits/year), and can be expanded to higher tiers at any time.
Everything in Launch, plus:
- Auto-sync and enrich CRM and data warehouse
- Unlimited search & 250k imports with Audiences
- Integrate with any HTTP API
- Automate any signal via webhook
- Track web intent signals
- Includes 1 ads audience
- Get priority support
Growth: Action Volume Pricing
Billed annually (price per month):
| Actions per year | Price per month |
|---|---|
| 480K | $185 |
| 720K | $261 |
| 1.2M | $405 |
| 2.4M | $765 |
Billed monthly:
| Actions per month | Price per month |
|---|---|
| 40K | $205 |
| 60K | $290 |
| 100K | $450 |
| 200K | $850 |
Growth: Data Credit Volume Pricing
Billed annually (price per month):
| Data Credits per year | Price per month |
|---|---|
| 72K | $261 |
| 120K | $413 |
| 240K | $792 |
| 600K | $1,913 |
Billed monthly:
| Data Credits per month | Price per month |
|---|---|
| 6K | $290 |
| 10K | $460 |
| 20K | $880 |
| 50K | $2,125 |
Enterprise: custom pricing
For organizations building GTM systems at scale. Custom Actions and Data Credits, sized to typically 100,000+ Data Credits and 200,000+ Actions/mo, with an annual commitment.
Everything in Growth, plus:
- Unlimited ad audiences
- Run unlimited search and unlimited imports with Audiences
- Sign in with SSO
- Role-based access control (RBAC): Advanced role-based access control includes workbook-level credit budget and viewer roles.
- Get dedicated growth strategist: Clay's version of a CSM, your go-to partner for onboarding you to Clay, training your team, sharing best practices, new product features, and brainstorming your Clay roadmap.
Feature Comparison
Data Enrichment
| Feature | Free | Launch | Growth | Enterprise |
|---|---|---|---|---|
| Find and enrich data from 150+ providers | Included (excludes phone number enrichment) | Included | Included | Included |
| Run multi-provider waterfalls | Included | Included | Included | Included |
| Enrich with Claygent | Included | Included | Included | Included |
| Bring your own API key | Included | Included | Included | Included |
| Exclude companies/people from search | No | Included | Included | Included |
| Run enrichment in bulk (more than 50K records at once) | No | No | No | Included |
| Company/people/job data in bulk | No | No | No | Add-on |
Signals
| Feature | Free | Launch | Growth | Enterprise |
|---|---|---|---|---|
| Job change signals | No | Included | Included | Included |
| Company news signals | No | Included | Included | Included |
| Social listening signals | No | Included | Included | Included |
| Web intent signals | No | No | Included | Included |
| Automate any signal via webhooks | No | No | Included | Included |
Integrations
| Feature | Free | Launch | Growth | Enterprise |
|---|---|---|---|---|
| HTTP API integrations | No | No | Included | Included |
| CRM integrations | No | No | Included | Included |
| Connect to data warehouses | No | No | No | Included |
Workflow Orchestration
| Feature | Free | Launch | Growth | Enterprise |
|---|---|---|---|---|
| Customize agents with Claygent builder | Included | Included | Included | Included |
| Launch email campaigns | Included (send with Clay sequencer; external sequencer requires a paid plan) | Included | Included | Included |
| Custom functions | No | Included | Included | Included |
| Schedule recurring enrichment runs | No | Included | Included | Included |
| Push audiences to ads platforms | No | No | Includes 1 Ads audience | Unlimited Ads Audiences |
| Source sync frequency | 1 day | 1 day | 1 day | 15 min |
| Unlimited data via Audiences | No | No | Unlimited Search and CSV upload; up to 250k imports from CRM and Data warehouse | Unlimited Search and CSV upload; unlimited imports from CRM and Data warehouse |
Platform and Administration
| Feature | Free | Launch | Growth | Enterprise |
|---|---|---|---|---|
| Table version history | No | 1 month | 1 month | 6 months |
| Tables and users per workspace | Unlimited | Unlimited | Unlimited | Unlimited |
| Row limit per table | 200 | 50K | 50K | 50K (with auto-deletion) |
| Role-based access control (RBAC) | No | No | No | Included |
| Single sign-on (SSO) | No | No | Add-on | Included |
| Custom CSA and DPA | No | No | No | Included |
Credit Economics
| Feature | Free | Launch | Growth | Enterprise |
|---|---|---|---|---|
| Get all credits up front (annual plans) | Included | Included | Included | Included |
| Credit reporting dashboard | Included | Included | Included | Included |
| Rollover credits | No | Up to 1 month's credits | 15% of annual credits | Custom |
| Credit top-ups | No | Buy more at a 30% premium | Buy more at a 30% premium | Buy more at custom price |
| Workbook-level credit budget | No | No | No | Included |
Customer Success
| Feature | Free | Launch | Growth | Enterprise |
|---|---|---|---|---|
| Priority support queue | No | No | Priority queue | Dedicated Slack channel |
| Dedicated growth strategist (CSM) | No | No | No | Included |
| Onboarding & co-building | No | No | No | Included |
| Bi-annual business review | No | No | No | Included |
FAQs
How do I pick the right plan?
We've designed each plan around the features that fit where you are in your GTM journey. The best place to start is matching your needs to the right tier, not trying to predict your exact Data Credits or Action volumes.
Free: A low risk way to learn and experiment with Clay. Includes unlimited seats and tables, multi-provider waterfalls, Claygent enrichment, Clay Sequencer for email, and up to 200 rows per table. Comes with 100 Data Credits and 500 Actions/mo.
Launch (starting at $185/mo): The best way to start building in Clay. For individuals and small teams automating their first prospecting workflows. Includes everything in Free, plus phone number enrichment, job change and signal tracking, email campaign integrations, and up to 50,000 rows per table. Includes 2,500 Data Credits and 15,000 Actions/mo.
Growth (starting at $495/mo): For teams scaling their GTM motion. Includes everything in Launch, plus CRM auto-sync and enrichment, HTTP API integrations, webhook automation, web intent signal tracking, audience pushes to ads platforms, and priority support. Includes 6,000 Data Credits and 40,000 Actions/mo.
Enterprise (custom pricing with annual commitment): For GTM teams running at scale, with enterprise-grade security, support, and infrastructure. Includes everything in Growth, plus unlimited Audiences across sources, unlimited row bulk enrichment, Clay API access, data warehouse syncs, SSO, RBAC permissions management, additional Ads audiences, and a dedicated Growth Strategist. Includes 100,000+ Data Credits and 200,000+ Actions/mo.
Every plan comes with a set number of Data Credits and Actions sized to cover the needs of most users at that tier. If you need more, you can top up Data Credits or step into a higher Action tier at any time.
What are Actions and Data Credits? How do they work?
Data Credits are used when you purchase data from Clay's marketplace, finding emails, phone numbers, company data across our 150+ data partners. Data Credits always get cheaper as you grow. Clay has negotiated volume discounts directly with data partners and passes those savings on, making Clay comparable to what you'd pay externally and meaningfully cheaper.
If you bring your own API keys for third-party data, you skip Data Credit costs entirely and only use Actions for the platform work Clay handles behind the scenes.
Actions measure the orchestration you do on Clay, enriching data, running a table, calling an AI model, sending data to a third-party system, or exporting data out of Clay. When you choose a plan, you're buying access to Clay's platform at a certain scale.
Plans are sized based on real usage data, so the vast majority of customers have more than enough capacity for how they work in Clay. If you do reach your Action limit, you can upgrade to the next Action tier.
Do unused Data Credits or Actions roll over?
Actions reset each billing cycle and don't roll over, since they reflect the platform capacity your plan includes. Each plan includes enough Actions to cover 90% of customer usage, and if you need more, you can increase your Action tier.
Data Credits work more like a currency and do roll over. On Launch and Growth plans, unused credits can accumulate up to 2x your monthly credit amount (e.g., a 10,000 credit plan can bank up to 20,000 total). Enterprise customers can roll over up to 15% of their prior year's purchased credits, provided they renew at an equal or higher commitment.
Why are Actions and Data Credits separate?
Think of it as two separate things happening at once: Clay is doing work, and Clay is buying data on your behalf.
Data Credits cover the cost of the data itself, the email address, phone number, or company detail sourced from one of Clay's 150+ data partners. Because Clay has negotiated volume discounts directly with its partners, it is able to pass those savings on, meaning you're getting comparable data prices through Clay to what you'd find going to most providers directly.
Actions cover the platform work Clay does on your behalf, routing your request, calling the provider, running your workflow, and returning the result to your table. Actions cost less than a cent each and get cheaper with scale.
If an enrichment returns no result, you're not charged Data Credits or Actions. If you bring your own API keys for a data provider, you skip Data Credits entirely and only use Actions for the platform work Clay handles behind the scenes.
Will I have enough Actions and Data Credits on my plan?
Launch and Growth plans are scoped so that 90% of customers will never hit a usage limit. Users can always buy more if they need to top up without being pushed up to a higher plan tier. Enterprise customers build custom plans with their GTMEs.
The thresholds for each plan were selected carefully to give customers enough room to experiment and iterate while reducing anxiety about how usage impacts spend.
How much do Data Credits cost? Data Credits start at $0.05 each and become more cost-effective as you grow. By negotiating volume discounts directly with 150+ partners and passing those savings on, the most-used enrichments cost 50% fewer credits on average.
How much do Actions cost? Actions start at less than $0.01 each and get cheaper with scale within each plan.
How does AI usage work in Clay?
Customers have a choice between two pricing options for AI on Clay:
Fixed-price: 80% of models in Clay continue to cost a flat number of Data Credits per task, including all of Clay's native models. These are ideal for common tasks like classification, short summaries, templated content generation, and simple lookups.
Variable: Token intensive models (e.g., GPT-5.1 and Claude 4.6 Sonnet) now have variable pricing based on actual token consumption. These models are best suited for multi-step research, complex Claygent prompts that synthesize across multiple sources, and detailed account-level analysis. Clay charges customers exactly for the tokens consumed with no markup.
AI runs are 2x faster using Clay's API keys compared to customers using their own because of the higher rate limits that Clay has negotiated with AI vendors.
Variable models show an estimated number of Data Credits per row, indicated by a tilde symbol (~). Final cost is determined after the run completes, and usage data shows that 75% of runs cost less than the estimate.
Can I use my own API keys in Clay?
Customers are welcome to use their own API keys for data enrichment or AI in Clay. Each run will count as one Action, but no Data Credit will be used.
AI runs are 2x faster using Clay's API keys compared to customers using their own because of the higher rate limits that Clay has negotiated with AI vendors.
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