# Apollo.io Pricing > Source: https://www.apollo.io/pricing > Apollo is a sales intelligence and engagement platform used by sales teams to find verified contacts, automate outreach, and manage pipeline. ## How Pricing Works - Apollo uses a credit system; credits are consumed for actions such as exporting contacts and finding mobile numbers. - Trial plans include 50 credits and 5 mobile credits, plus almost all of the features of the plan selected, except the ability to link a non-Gmail/Microsoft email account to send email campaigns. Linking a non-Gmail/Microsoft account requires a paid plan or a direct trial setup by a sales representative. - Email campaigns are included on every account. On non-paying plans you can only connect a Gmail email account. After paying, you can connect email accounts from Microsoft Office or any other provider. - Export credits are consumed whenever you export a contact outside Apollo, for example using CSV, CRM, or Person API enrichment synced to a system outside Apollo like Outreach or Salesloft. - Additional credits can be purchased at any time once you are signed up and logged in. - Unlimited plans are governed by a Fair Use Policy. Non-paying accounts on an Unlimited Plan are limited to 10,000 credits per account per month. Paying accounts on an Unlimited Plan are limited to the lesser of ($ Paid / $0.025) or 1 million credits per account per year. Additional credits customized to your needs can be arranged by contacting Apollo. - After your trial ends, you can convert to a paying plan or downgrade to the Starter plan, which is free forever. - Upgrades (plan or seat count) take effect immediately. - Downgrades (plan, seat count) take effect immediately and access updates accordingly. Add-on downgrades take effect at the end of the billing cycle. Refunds are not processed for mid-term downgrades, and updated pricing applies starting with the next billing cycle. - Cancellations take effect at the end of the current billing term. You can request cancellation in Plan Overview or by emailing support@apollo.io. - Add-on credits purchased mid-cycle remain available until the end of the current billing period, even if you downgrade before then. - A record selection limit restricts the number of new records you can select from the database at a time. With a record selection limit, saving 10,000 leads requires repeatedly selecting smaller batches (for example 25 at a time) and adding them before exporting all at once. Without a record selection limit, you can select and export a large batch, such as 10,000 leads, in one click. - Apollo integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn, and all email providers. API access is available on Custom plans for more advanced integrations. - Plans are permitted for internal business use only. Using Apollo data to power external products, share data with customers, or resell Apollo data is not allowed under standard terms; these use cases require a separate agreement with custom pricing and terms. ## FAQs ### What is included in my trial plans? Trial plans include 50 credits, 5 mobile credits, and almost all of the features of the plan you selected. The ability to link a non-Gmail/Microsoft account to send email campaigns is not included. You must be on a paid plan or a direct trial setup by one our sales representatives in order to link a non-Gmail/Microsoft email account. ### What happens after my trial is over? You will have the option to convert to a paying plan or downgrade to our Starter plan which is free forever. ### Can I cancel, upgrade, or downgrade anytime? You may request cancellation in Plan Overview or by emailing support@apollo.io. Cancellations take effect at the end of your current term. - Upgrades (plan or seat count) take effect immediately. - Downgrades (plan, seat count) take effect immediately and access will update. Downgrades (add-ons) take effect at the end of your billing cycle. Refunds will not be processed for downgrades mid-term. Your updated price will apply starting with your next billing cycle. - Cancellations take effect at the end of your billing cycle. - Add-on downgrades take effect at the end of your billing cycle. - Add-on credits purchased mid-cycle will be available until the end of the current billing period, even if you downgrade before then. ### Is my business too small for Apollo? We've structured our pricing so that Apollo can become a no-brainer investment for companies of all sizes. For a very low price, Apollo provides you with unlimited email addresses for every contact that could potentially buy your product. From there, we provide you with a sequencing platform that allows you to A/B test your emails, record your calls, automate your follow-ups, and create a repeatable process of setting up sales conversations. After setting up sales conversations, you can use our Opportunities feature to actually manage your sales pipeline and continue to use our database to pull information for more stakeholders within accounts and our emailing tools to automate your follow-ups and find out when your potential buyers are opening your emails. After closing your first deal with Apollo, you're left with a framework to repeatedly close business and scale your customer acquisition efforts. ### Does Apollo work with large enterprises? Of course! Apollo works with a number of Fortune 500 companies and large enterprises such as Ernst & Young, Oracle, and Lyft. Due to the complex needs of many large enterprises, we suggest talking to sales about our Custom plans to ensure that you have all of the integrations, security, and governance that you need. ### What is a record selection limit? This is a limit imposed on the number of new records you can select from our database at a time. The key difference is that with a record selection limit, to save 10,000 leads you would need to click a button to select 25 leads and add them, 2,000 times. Then you could select all 10,000 of them to export all at once. Without the record selection limit, you can save and export 10,000 leads all with one click. ### What do Unlimited Plans include? Apollo's Unlimited plans are governed by Fair Use Policy in order to prevent potential abuse and give you the best experience. The credit limit is 10,000 credits per account per month for non-paying accounts on an Unlimited Plan or the lesser of $ Paid / $0.025 or 1 Million credits per account per year for paying accounts on an Unlimited Plan. You can get in touch with our team to get additional credits customized to your needs. ### Do I have to pay to send email campaigns? No. Email campaigns are included on every account; however, you can only connect Gmail email accounts on non-paying plans. After paying, you are able to connect email accounts from Microsoft Office or any other provider. ### Does Apollo integrate with my existing workflow? Apollo integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn, and all email providers to ensure that your workflow is upleveled wherever you live. We also offer API Access on our Custom plans for more advanced integrations. ### Can I purchase additional credits if I need more? Absolutely! Once you're signed up and logged in, you can easily add more credits to your account at any time. ### What are Export credits? You consume export credits whenever you export a contact outside of Apollo. For example, when you use CSV, CRM, or Person API enrichment and sync the data to any system outside Apollo, like Outreach or Salesloft. ### Why don't I have access to all the features listed here? Some features shown on this page are only available with our new credit system. All new customers are automatically on this new system. If you're an existing customer and don't see certain features, your team may still be on our legacy system. We're gradually rolling out the new credit system to existing customers. If you have questions about your team's status, contact support. ### Can I use Apollo data to power external products or offerings to my customers? The plans shown on this page are permitted for internal business use only. Use of these plans to power external products, share data with customers, or resell Apollo data is not allowed under our standard terms. These use cases require a separate agreement with custom pricing and terms. --- For interactive plan comparison, visit [apollo.io/pricing](https://www.apollo.io/pricing). --- AI-generated from https://www.apollo.io/pricing. Generate your own at the [pricing.md generator](https://www.gtmarena.ai/pricing-md).